It is like a crossover between V-Ray and OctaneRender. Clean and crisp like V-Ray but with nice realistic lightsources like in OctaneRender.
Agreed, I love the results; it's so easy on the eyes.
I may download the trial and have a little play around myself - is it only available in Maya? I haven't used it before but I guess it's always good to learn another piece of software. As much as I love the ease of Octane Render and the plugin for Daz, it isn't always as fast as it makes out to be, at least not when it comes to getting crisp results… and I'm an impatient fuck .